I’m a big fan of Facebook; I’ve been on it for years and use it as a way to stay in touch with the people that I have met throughout my life who are not within easy travelling distance. I’m connected to friends who physically live hundreds of miles away from me, and when we do meet up, it’s like we’ve never been apart all because of Facebook.
But when you’re a writer looking to market themselves you need to start using Facebook a bit differently to how you’ve used it before. You need to make a page and gather followers, the more followers you have, the more people will be aware of upcoming books, events and signings. It’s a great way to advertise what you’re doing to a huge audience for a relatively small cost if you use Facebook advertising or no cost if you don’t.
Building an audience. However, that can prove problematic. How do you find those who might be interested in what you have to say and write? How do you engage with them in such a way that it feels natural and not a forced way of selling your book?
Build your page
Before you go looking for your potential audience, you need to build your page. This is straight forward enough to do; Facebook has an easy to follow step by step process to build your page.
Make it obvious what you do on your page, give it a clear name that makes it immediately obvious who you are and what you do. There’s nothing worse than getting on a Facebook page and not having a clue what the page is about. You certainly don’t take the time to like it, that’s for sure. Make yourself and what you do visible with bright pictures and prominent page names.
Once you’ve built your page, you can start posting!
There are those who post once and never again, those who post excessively about every little thing, and those who post intermittently. There are the over-sharers, the sellers and the meme lovers. But there’s more to writing a good Facebook post than frequency or style, and it takes time to learn what will work for you and your readers.
Consider is this what your audience will want to see
Your audience is who you post for, not yourself. You should always be posting something that they will find value in. Always be considerate of your audience, if you struggle with this then try thinking of your audience as an individual. Post to that individual, not a group. If you use this tactic, every person in your audience will feel like you are personally addressing them. Your connection to your audience will grow.
Ask yourself is this post more of the same?
Posting the same thing day after day quickly becomes boring. Remember there’s a lot of variety on the internet, you can post pictures, music, videos, statuses, articles, blogs and so much more. You can be funny, interesting, exciting, use the full range of your emotions when posting.
Ask yourself, are you positive
While it is important to be varied in your posting tone, if you regularly post low mood posts then no one is going to want to read your posts, listening to other people complain boring. Positivity will get more interaction. However, that being said I am not encouraging you to post high-end happy posts 24/7. You should always be as genuine as possible in your posts; fake happiness is obvious and comes across as disingenuous. You don’t always have to be high energy to be positive, you can acknowledge the negative aspects of life, but try to put a positive spin on things. Not only will this improve your posting but also your mental health.
So now you’ve set up your page and decided what you’re going to post and set up a schedule. Now you need to make people aware of your page.
Join relevant groups
Groups are an easy starting point; they are easy to find and clearly labelled most of the time. Just search groups for the genre you write in and join in the conversation. This is not always the place to be forcing your books down everyone’s neck. Instead, you should be commenting on posts with comments that add to the discussion. Making your posts about the genre and sharing opinions with people.
Now you’ve built your page and found your potential audience you want to get them to buy your book, come to your events and share your page with their friends.
Run competitions and free giveaways/discounts
Offer things to your audience. Make people want to come back to your page with more than witty banter and engaging content give them something physical, a free copy of your book perhaps, or a discount voucher should they come to your event.
In summary, you should build a clearly definable page, engage with your intended audience in places they visit, find pages and groups and join them. Tailor your page to have interesting content; pictures usually get a high level of engagement. Then avoid the direct sale if you can and run competitions, give people a reason to come to your page.
Katie Marie wrote a Book. A big one and a couple of little ones. Check them out!